As I complete my final year at the University of Michigan, studying Social Media and Marketing, I find myself continually returning to what first drew me to the digital space: the power of visual storytelling. As the worlds of branding, content, and culture evolve, so has my work.

My experience spans running social accounts, building campaigns, developing partnerships, curating events, and growing brands within wellness, lifestyle, and fashion. I’ve worked in both fast-paced agency environments and hands-on startup settings, even helping build a company from the ground up. Each role has shown me how strategy, creativity, and strong brand identity work together to shape how people see and connect with a business.

Fashion has always been at the center of my creative point of view. Curating outfits is where I learned to understand balance, texture, color, emotion, aesthetics, etc. Helping people look good and feel good are intertwined for me; both come down to intentional choices and a clear understanding of what makes something visually resonate.

I lead with a strong eye, an organized mind, and the ability to pick up new tools and technologies quickly. Detail, and digital fluency guide my process, whether I’m crafting a TikTok, designing a campaign moodboard, or mapping out an event experience. At the end of the day, I love creating things that make people pause, feel something, or see themselves differently, whether that’s an outfit, a brand moment, or an entire digital identity.