Banya is a modern wellness space centered on recovery and contrast therapy.

I was brought on to plan and host community-driven events that strengthened engagement both in person and online. I collaborated with local fitness studios and wellness businesses, led outreach and partnerships, and managed social content to ensure the brand felt consistently present within the community.

Since joining in May, the account has generated over 700,000 views and reached 28,000+ accounts, with nearly half of all views coming from non-followers, signaling strong discovery beyond the existing community. Profile visits consistently translated into action, with nearly one in five visitors tapping through externally to learn more or book

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